DAVIDOFF is pleased to announce its collaboration with KRISMA Middle East starting October 2025. This partnership aims to redefine the brand’s presence in the Middle East market, strengthening awareness through press events, media relations, and influencer collaborations to ensure lasting brand resonance. A dedicated showroom in Dubai showcases the refined men’s accessories collections and offers an immersive brand experience not only for fashion editors, stylists, and talents but also for future retail partners.

The initiative is part of a broader brand evolution that positions the legacy house as a modern lifestyle brand. Known historically for its iconic fragrances, DAVIDOFF now introduces a unified creative direction across product categories, championing a philosophy of grounded masculinity, intentional living, and discovery.

Rooted in the legacy of founder Zino Davidoff, the new brand direction celebrates the Gentleman Explorer: a modern man defined by magnetic presence, curiosity, and cultivated elegance. DAVIDOFF’s evolved brand world draws from this archetype to craft products and experiences that reward attention to detail and invite reflection and joy in the everyday.

The Assortment

The collections span premium leather goods, cufflinks, and scarves — each crafted to accompany the modern Gentleman Explorer’s lifestyle, moving seamlessly wherever life takes him and embodying a life well lived.

The DAVIDOFF collections, showcased at KRISMA Middle East Showroom in Dubai, embody the essence of true Italian craftsmanship while paying tribute to heritage, elegance, and timeless design with a modern spirit. From luxurious embossed logo patterns to architectural texture on leather, each collection expresses a fresh new perspective on men’s accessories.

For DAVIDOFF, accessories are tools of refinement — subtle extensions of mindset and presence. “Luxury isn’t loud,” says Adrian Meili, CEO Davidoff, “It’s in the way something moves with you. The sound it makes when it opens. The way it changes over time.”